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Marketing Versus Satisfaction: The Predatory Geometry of Desire
Beneath vibrant ads lies a predatory agenda: manipulating desires via graphic design and math. Exploiting geometric uniformity (like the $phi$ ratio) bypasses rational thought, provoking consumerist behavior. Design creates predictable psychological pathways to purchases, not true satisfaction. This sophisticated manipulation of private needs challenges consumer autonomy and democratic choice itself.

Carlos Checo
3 min read


Decoding Your Digital Brain: The Science Behind Addiction, Polarization, and Going Viral
Your digital life is governed by a powerful system: operant conditioning (likes as rewards), social psychology (the need to belong), and social contagion (going viral). Algorithms are digital Skinner Boxes that maximize engagement, creating echo chambers. Understanding this is imperative.

Carlos Checo
3 min read


The Autoreflexive Self: A Theory of Dynamic Self-Perception and Affective-Cognitive Optimization
The Autoreflexive Self theory: Self as dynamic, inferred perception driving actions. This loop integrates feelings, emotions, and thoughts, optimized by a reward system to minimize error.

Carlos Checo
5 min read


Dystopian Cash-flow: When Satisfaction Isn't the Point
Companies are versus consumers because they have programmed obsolescence, and that is wasting future generations' resources. How would they leave a legacy for their descendants?

Carlos Checo
4 min read
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